By: Dr. Hassan Daud The global tourism sector, including key regions in Asia, plays a vital role in driving economic growth, creating employment, and fostering cross-cultural exchange. In the post-COVID-19 era, tourism has the potential to be a catalyst for recovery,…
By Aizaz Ahmad Chaudhry At a time when tourism has emerged as a major sector of global economy, many nations have invested heavily in tourism industry to contribute to their gross domestic product and also create employment. For Pakistan too,…
By Naghmana A. Hashmi Tourism that was once done for recreational purposes only has now become a huge industry, particularly for developing countries. The impact of globalization has further converted tourism into an industries that generate revenue. The importance of…